FREE VIDEO TRAINING · 15 MINUTES · 21 DONOR INTERVIEWS
How Major Donors Decide to Give
I spent five months getting inside the heads of donors who've given over $106M combined. This 15-minute training walks you through exactly what they told me.
From Nate — $3M+ raised, 3,000+ donor asks, now 21 in-depth donor interviews and counting
No spam. Just the training, then a couple follow-ups. Unsubscribe anytime.
What I kept hearing
Twenty-one interviews in, one thing became impossible to ignore.
Why donors didn't give
There were some gutting stories. Losing lifetime donors. Quiet cancellations. Even a $900k pledge reversed.
The pattern is the same under each.
Poor customer service.
Imagine if Amazon treated us like donors
- You click purchase and never receive an order receipt
- You wait weeks, and the package never arrives
- You ask customer service where your money went, and they don't know
- Then they ask you if you want to buy more 😬
Nonprofits do this to donors every day.
Donors are customers.
Picture their mailbox six months after they give. What's in it?
They're placing an order, waiting on delivery, and deciding whether to buy again based on whether it showed up. No other business could survive ignoring orders. But most nonprofits aren't reporting back to their donors.
Send Me the Free TrainingLearn How Donors Decide
Donors say yes to some nonprofits and no to others- and it's not random. Here's the pattern, in three phases.
From the mouths of major donors
Every idea in this training came from a donor's own mouth- not mine.
I sat with each of them for 30 to 90 minutes, not pitching, just listening. Then I went back afterward to find what showed up again and again.
This training gives you the 9 principles that held across every interview- the psychology of How Donors Decide.
If you're just looking for someone to pay your light bills and staff, probably not interested.
— Donor, $40M+ lifetime giving
Is this a trustworthy investment? We don't want to flush our donor dollars down the toilet.
— Donor, $400k+ lifetime giving
The most exciting thing is to hear the stories.
— Donor, $1M+ lifetime giving
It was life-changing for me to see what my gift went to change.
— Donor, $300K+ lifetime giving
By the end of this free training, you'll be able to:
- Spot exactly which stage a stalled donor relationship is stuck in
- Stop losing donors to silence you didn't know was silence
- Ask with language that matches how donors actually decide, not how you assume they decide
- Close the loop before you open a new one, every time
- Tell the difference between a donor who's a "no for now" and a donor who's gone for good
- Walk into your next donor conversation already knowing what they're really evaluating
- Know how to give exceptional service to your donors
All of it, free.
Every donor relationship running on the old assumptions is costing you somewhere.
We don't lose donors because we don't care. We lose them because fulfillment felt optional when we are buried under everything else- and that's fixable.
- Your next donor conversation is already on the calendar- this gets you ready before you walk in
- Fifteen minutes now, and it's done- no need to save it for a better time
- Once your team learns the code, it works for every donor, not just one
- Free, right now, no strings
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No spam. Just the training, then a couple follow-ups. Unsubscribe anytime.
$106.5M
in combined donor giving
21
in-depth interviews
5 months
and counting
